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How SEO services can help to increase your business in UK

How SEO services can help to increase your business in UK

Search Engine Optimization (SEO) is simply the process of optimizing the website content in order to increase the website ranking for search engines such as Google, Yahoo or Bing. This technique mainly deals with keywords, images and text for improving search engine rankings. It boosts the volume and quality of traffic to a website from various search engines.

SEO services in UK are very helpful for small business owners in UK and across the world to create fast, robust and user friendly websites which rank higher in search engines and helps in bringing more qualified and potential customers to their sites. It eventually increases the conversion rate also.

If you are not sure that how SEO services help in brand awareness for your business in UK, here are some most significant facts will help you in understanding its relevance.

User friendly websites: We know very well that users always visit those sites again and again whom they find according to their taste and easy to operate. For this, we can take help of SEO services which help us in creating a faster and user friendly website due to which we can increase our approach to maximum users. But it is not just about user friendly website, rather about improving user experience too. A well structured, clean and organized website attracts users and makes them visit our site longer.

Bring more customers: One of the main reasons for hiring SEO services is to stand out from your competitors and increase your customer base. Businesses with SEO optimized are more capable to bring more customers and grow your business in a better way. We must take SEO services as most efficient and affordable marketing strategy. It brings target audience to us and makes our business first choice among customers.

Boost conversion rate: SEO services make our website loading faster and easy to read and surf as well as display our business in almost all type of devices. Users always consider the website which is easy to read and navigate. They grab the attention of potential users and make them our loyal customers.

Improve brand awareness:  One of the most significant benefits of availing SEO services is that it not only brings higher ranking on the SERPs but also build brand awareness on many search engines such as Google, Yahoo or Bing. When they search for a particular term instead of other brands, they are more likely to trust our brand. Therefore, every business no matter it is small or big, must go for SEO services in UK.

Enhance customer engagement: Customer engagement plays an important role in improving our website’s ranking and for this; we must go for SEO Company UK. With our optimized web page and blogs, we would be able to sustain a better position to engage with our customers in an effective way. To improve our website’ presence, we must hire the right and efficient SEO services in UK which are capable of driving a large traffic to our website and boost its ranking on many search engines.

5G cellular technology

5G cellular technology

What is 5G?

Although, the fifth generation of cellular mobile technology, is not supposed to get off the ground until 2020, the future communication standard has been generating much talk in the telecommunications industry for some time. Many of the panelists believe that in 5G only the maximum possible speed in the gigabit / second range is raised, but that’s only half the battle.

5G network should not only be faster, but also better, more reliable and more personal, according to the industry. People are no longer largely alone in the network, but many machines and things “talk” about the network permanently directly with each other common examples include cars, heaters and even bins or containers are “on air” and sometimes have very different requirements than we human beings.

4G as a basic building block for 5G

The industry is currently assuming that 4G will be part of a generic 5G standard, providing the foundation for future networks. However, the upcoming fifth generation of the global communications standard 5G differs from its predecessors in many ways. 5G is much more flexible than previous generations of mobile handsets and designed to meet people’s communication needs as well as the future needs of networked machines and devices.

Strictly speaking, there is therefore no longer “one network” – but parallel, virtual networks based on a common, physical infrastructure. So 5G will become the network of networks that will meet the individual needs of all participants and create new opportunities not previously known.

Network Slicing: Suitable network “parts” for man and machine

These requirements are different and at first glance incompatible. The new network infrastructure is getting smarter, the magic word is “network slicing”. So far, networks have been inflexible. The customers had to take what was available and all the networks were quite similar in terms of their possible network services and offerings.

5G technology aims to make the networks smarter and more flexible. Network slicing – a kind of network in the network – tailors them to the specific needs of their customers. A student wants to send only WhatsApp messages, he is satisfied with a stable connection below 1 MB / s. Now comes an important video, what he needs for the school, of course, gets more speed and can be looked smoothly. The planning data for the metal workshop are transmitted at a higher speed, later it could slow down again. A gamer or an industrial robot needs extremely short response times (ping). A video freak wants a very high data rate for high-definition (UHD) television. Simple sensors need an energy-saving and far-reaching narrowband connection (Narrow Band IoT), for which maintenance-free communication with the first battery should be possible for years to come. Billions of sensors are already on the move worldwide or will come to that.


Low reaction times and communication of machines

Latency, latency or reaction time is the time between an event and the occurrence of a visible reaction to it. In telecommunications, especially the physics of latency limits – so determine the length of the paths that have to cover data in the networks, the duration until the reactions are felt by the user. Let’s take the mobile virtual reality (VR): Which moves with the corresponding VR glasses in reality-like virtual worlds, expected in a head movement a corresponding reaction: one Change in the field of vision that corresponds to his movement and thus to the expectations. The head movement is transferred to a remote server, calculated and the image sent back to the new environment. The user should not notice the process as much as possible.

The rule of thumb is simple: the lower the delay, the more real the user perceives the virtual worlds. The same applies to online gaming. A trick to make the networks faster, In the future, servers will be closer to the customer also known as the process of “EDGE computing”. Other areas, such as autonomous driving, also need extremely short reaction times. The information, such as when a vehicle in front brakes behind the crest or curve or even stops with a breakdown, must flow through the network in an instant, processed and distributed. So the following vehicle can react accordingly if it received the information in time. Otherwise, it would be a disaster. For the industry, it is also of considerable importance that the low response times of the network are not only achieved from time to time, but reliably guaranteed on a permanent basis. This guaranteed latency (maximum delay time) is one of the most important 5G features. The current testing of 5G networks are now achieving extremely low reaction times and promise that they will remain stable. Depending on the need and service level, the 5G latency can be flexibly selected by the customer.

Wideband and Narrow Band IoT in coexistence

The network infrastructure must also be able to support machines, cars and countless other elements in the Internet of Things. In the future, it will no longer be just a few hundred smartphones in a radio cell to receive or transmit, but in addition a few thousand devices or sensors.

The Narrowband (NB) for the Internet of Things is a worldwide standard that enables the IoT solutions that would be unimaginable with “normal” mobile, because the power consumption is far too high and the networks are under the weight of thousands Devices or sensors in a radio cell would collapse quickly. This narrowband communication uses a simpler and more robust wireless protocol that is designed to provide extra-wide coverage. At the same time, it should be able to penetrate thick concrete walls better and so even remote angles of a building to reach deep into the ground, such as in an underground parking garage. Since the sensors usually transmit only small data packets every hour or every day, their energy requirement is low. So they can be operated for years without battery change. A typical application example is gas and water meters, which – unlike smart electricity meters – are not connected to the mains. They are also often installed in basements where the mobile reception is usually weak or almost nonexistent. With battery-powered Narrow Band IoT modules, the vendor can remotely read these meters without the customer having to be at home.

5G in the Smart City

In a smart city (the networked city of the future), narrow-band technology can be used to control street lighting. For example, road lights equipped with appropriate modules can independently report defects or can be switched on or off remotely, for example if a sensor registers pedestrians, cyclists or cars there. By networking parking spaces via NB-IoT, their capacity utilization can be optimized: An intelligent parking guidance system guides drivers to the next available parking space on the shortest route.

Flexible for the future

Autonomous driving, smart parking, and remote reading of gas or water meters: all this already exists or it will come soon. What happens after that? Previously, a new technique had some typical features – and then everyone who wanted to work with it had to judge. At 5G it should be the other way round. The application specifies the demand and the network should react flexibly. Which application scenarios can still be achieved by means of 5G over time is not yet completely predictable. According to Telecom’s thought leaders, “An intelligent network is the foundation for the network that adapts to visionary ideas.”

One thing is clear: in order for the 5G network to work and become a success, a great many new and additional broadcasting stations need to be built, much more than is currently available today


WPA3: First encrypted communication in public WLAN

WPA3: First encrypted communication in public WLAN

A new protocol for the encryption of wireless data networks should significantly increase the security in WLANs. The Wi-Fi Alliance consortium, which certifies devices with radio interfaces, released the new WPA3 standard with new security features at the CES convention in Las Vegas. At the same time, the handling of encrypted WLANs should be simplified.


Individualized data encryption

Four new features have been defined in the new standard. Firstly, WPA3 should provide robust protection even if users choose simple passwords that do not meet the typical recommendations of security experts. Second, to simplify the process of configuring security for devices that do not have a screen. Another feature is to strengthen the privacy of users in open networks through individualized data encryption.

“Crack” security gap of WPA2

Last autumn, a security vulnerability discovered in the WPA2 predecessor protocol by Belgian security researcher Mathy Vanhoef had brought the security of WLANs into the public eye. Meanwhile, although many manufacturers have closed the “crack” safety gap, but a number of affected devices will probably never get an update. In the case of the “crack” attack, it was possible to undo the WLAN encryption and thus to eavesdrop and manipulate the traffic in a WLAN.

Vulnerabilities of its predecessor WPA2 caused a sensation in 2017. Due to the new data encryption of the WPA3 they should now be closed.

WPA3, the successor to the WPA2 wireless network encryption method, will be released later this year and, after almost 15 years, finally replace the current standard. Especially for regular users of public networks, for example, at airports or in shopping malls, this is great news, because they are significantly safer.

Public WLAN, for example at airports or in cafés, is always a double-edged sword: On the one hand, people are happy about the saved data volume and the possibly faster connection. On the other hand, the freely accessible networks are conceivably unsafe due to the lack of encryption. Hackers will also find it much easier to access your devices if they are on the same network. After nearly 15 years, the so-called ‘Wi-Fi Alliance’, a merger of Microsoft, Apple and others, has now announced the security protocol WPA3, which will appear this year and finally close the vulnerability.

The successor to WPA2, launched in 2004 and now running on virtually any network-connected device, is bringing new security on several fronts. Especially the new automatic encryption seems to be an important step: As soon as the new standard is introduced, all communication from devices with routers or public access points should only be sent in encrypted form. Skimming data — ie which websites you visit or where you pass in which passwords — will make criminals much more difficult.

It also makes sense to use a fairly simple measure against so-called ‘dictionary attacks’. In the process, intruders use random word combinations to try to guess your login information by trying one random word at a time from a password list. Unfortunately, because most still choose passwords that are made up of real words rather than random word-number combinations, this has been a promising method of attack so far. With WPA3, this should be different: If a password is entered too often incorrectly, the unknown user is simply blocked.

Finally, WPA3 will allow Wi-Fi networks to operate in areas where security requirements are high, such as government agencies, the military or sensitive areas in businesses. Devices supporting the new WPA3 protocol are expected to be launched in 2018.